It’s no secret that car manufacturers love a good tease and Jaguar is no different. However, the British brand has decided to use the game of tennis for its latest ad campaign, which is for the XF Sportbrake. I suppose that’s appropriate given that it’s got ‘Sport’ in the title.
The Director of Design Ian Callum, the man responsible for cars such as the F-Type, observed as the Wimbledon groundsmen carved the white lines in to the hallowed turf of centre court. Callum said: “With XF Sportbrake we’ve created a silhouette which sweeps towards the rear, almost into the distance, and really gives the car a sense of speed and sportiness. It will bring new levels of practicality to the range without sacrificing the dynamic design and agile handling our customers expect.”
Neil Stubley, Head Groundsman said: “Ian and I come from very different professions but the roles of Head Groundsman and Design Director at Jaguar have one thing in common – our dedication to achieving perfect precise lines. If we get one line out of place, the whole world will see it, so it’s vital that we achieve 100 per cent precision with every line we draw.”