Mention the word Volvo and I’m sure the first thing that will come to mind will be ‘safety’… or possibly ‘boxy’. However, you can now add technological to that as the Swedish brand has bagged itself as the Car Tech Brand of the Year and this year’s first ever Car Tech Awards, a collaboration between Carbuyer and Alphr.com.
Safe and techy
The car tech awards has been set up to commend brands that make the most of new tech in their cars, whether it audio systems, connectivity or parking assistance. Volvo was able to win the award thanks to the brand’s attitude of using technology to promise zero deaths or serious injuries in its cars by 2020.
Steve Fowler, editor-in-chief of Carbuyer, said: “Over recent years the importance of car tech has risen dramatically. Where this used to just be a nice-to-have, the technology used in a car can make or break a potential customer’s buying decision.
“From sat nav to parking assistance and self parking to connectivity the consumer wants the very best. Alphr.com and Carbuyer are both experts in their fields, so who better to join forces to create these brand new awards to celebrate the very best technology available in cars today.”
Other notable winners include the Volkswagen Passat and the Vauxhall Astra – they both won Tech Car of the Year in their respective categories and Audi’s wondrous Virtual Cockpit claimed the award for the Tech of the Year award.